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Managing expenses takes an analytical eye and a steady hand
Managing the expense side of your business takes a keen eye, good judgment and a balanced view. Controlling your costs is also an ongoing process, one that requires routine evaluation and decision...
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How to improve your chances for getting financing
Whether or not you’ve tried lately to get a small business loan from a bank, you probably know others who have. Not as easy as it may seem, especially when the future growth or sustainability of the...
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Want to boost revenue? 5 ways for business owners to do it
To small business owners, business success often feels dependent on serendipity and luck. Those can be factors, but experts say you can control more than you think. And relatively modest actions or...
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Wearing your HR hat: Tips and advice for small business owners
Big companies have teams of HR professionals, but as a small business owner, you wear your HR hat along with all the others. But are you doing the right things from an HR perspective? A strong...
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Small business storytelling: An absolute must for success
Getting and keeping your potential customers interested means telling them a great story. For businesses, storytelling doesn’t revolve just around what you say but also what you do. And you need to be...
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Business partnerships open up opportunities but need caution
Thinking about taking on a partner? Remember, small business owners consistently rank things like freedom, independence, flexibility and the ability to make and act on decisions higher than money....
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Building a customer-centric e-commerce experience
It’s gotten relatively easy for bricks-and-mortar businesses to evaluate and fine-tune their customer experiences. But with online commerce growing non-stop, retailers also need to be regularly...
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Big pluses in mobile payment technology for small businesses
Your customers are mobile—that’s not news. Smartphones, tablets and other devices have untethered them from their desktops and laptops. And mobile technology has opened up new ways to connect, browse...
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Avoid hiring mistakes: Don’t be led by emotions or gut instinct
If you’re a small business owner and you’ve been relying on gut instinct to hire, you may be having less-than-stellar results. Because people aren’t always who they seem, hiring the right candidates...
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Must-have marketing plan basics for small businesses
It’s natural to want to focus on the bells and whistles – a fun ad, a cool in-store promotion, a community-wide event. These may become a part of your marketing strategy, eventually. But first, back up...
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