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Spas and salons help customers with ‘spring cleaning’
Just the hint of spring—the tentative warmth of the sun, the sign of an emerging crocus or daffodil, lingering daylight well into the evening—our thoughts naturally turn to spring cleaning. And not...
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Annual financial checkup will keep your business healthy
How conscientious are you about getting your car tuned up on a regular basis? Getting your kids to make scheduled trips to the dentist? Having your annual physical exam? If you’re like most of us, it’s...
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How to know when the “price is right”
Too high? Too low? How do you really know whether your pricing strategy is just right? Is it possible that your sales can be cooking along fine—but in fact, you’re leaving revenue on the table OR...
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Restaurant trends keep owners informed, looking forward
As a restaurant owner, you’ve got to constantly pay attention to a lot of different things—serving customers every day, guiding employees, managing the bottom line. But restaurants as a group aren’t...
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Adding video to your content plan: Yes. You. Can.
If you’re still thinking about creating some video content to promote your small business, join the club. While video is one of the fastest-growing marketing tactics out there, a lot of small business...
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Do you know why your customers buy from you?
Ever hear of the Pareto Principle? It’s an observation that says that things aren’t typically distributed evenly. For example, this rough guide (It’s not meant to be exact) is often stated as “20...
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Small business habits to survive and thrive
Many small business owners will tell you that they had no idea what they were getting into when they launched their businesses! Some turned a hobby into a business. Others had a vision and made the...
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5 Employee Types You Need on your Staff
The U.S. Census reports that nearly three-quarters of the country’s small businesses have no payroll or no employees. But among the other 25 percent, it’s not uncommon for small businesses to have a...
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Small businesses need to routinely control (or cut) expenses
Personal finance gurus always tell people that expenses that appear to be “fixed” – like cable and cappuccino—really aren’t. While a lot of us would debate that, the underlying principle is sound and...
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What should you be paying yourself as a business owner?
With everything small business owners have to be concerned about, you might not think paying themselves would be an issue. But it turns out that it is, and for many, not a small one. Business owners...
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Pinterest now viewed as a must for small businesses
Remember when Pinterest first came on the scene? Many social media experts dismissed it then as something that would only be used by crafting housewives and teen-age girls, definitely with limited...
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Surveys come and go, but belief in small business is unshaken
A couple of weeks ago, a headline read that a recent survey found small businesses optimistic about their own businesses but not about the economy. Intriguing—but a bit of a contradiction? There were...
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Creating the best workspace means getting outside the box
It’s becoming more and more common to have mobile workspaces, allowing employees to move away from cubicles to environments that are more conducive to collaboration. Sure big companies may have deep...
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Putting a Face with a Name: Buyer Personas and Business
Have you ever picked up a popular fashion magazine such as Vogue and questioned who the audience is? Or could you tell which readers the magazine hoped to target? The answer is probably obvious –...
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Don’t miss the small business “app-ortunities” out there
What does the “app universe” look like at this point for small business? Does anyone really know how many thousands of small business apps have been developed, and how small businesses are benefiting...
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Power of story for small business can’t be underestimated
There’s a reason why stories are passed down through the ages. People love stories, and a strong story can stay with a person and influence their behavior. Harnessing a powerful story about your small...
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Restaurant growth can overwhelm if not carefully managed
It’s no secret that many restaurants, sadly, just don’t make it. A slow economy has been a big contributing factor for some; others have been unable to respond to changing consumer tastes and health...
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Should you expand your business online?
It’s easy to think that by now, most businesses are online. But many are not, for a variety of reasons. If you’re one who’s not yet made the leap but is considering it, read on. Expanding your business...
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Summer’s (nearly) here: Time to take advantage of the season
Summer’s almost here. Is your business ready? Memorial Day is considered the unofficial start of summer, when thoughts turn to things like long sunny days and vacations. But your customers aren’t the...
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Young entrepreneurs answer tough economy, want independence
It’s true: More and more “millennials,” also known as members of “Generation Y,” are starting and running their own businesses and/or want to be entrepreneurs. The Pew Research Center says the youngest...
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