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Multi-touch revenue attribution tells you what’s working
Does the term, multi-touch revenue attribution, make you want to leave the page? Digital marketing “evangelist” and author Avinash Kaushik says there are few things more complicated—and he was once the...
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Prep for before, during & after to maximize conference benefits
With the economy having finally the turned the corner, attending professional conferences is back ON in a big way! Spring has historically been known as the “conference season,” so it’s now time to...
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Mobile payments are exploding! And small business is getting onboard
Mobile payment technology is everywhere now, including many small businesses. There are still pros and cons, but there are an increasing number of pros for small businesses that offer mobile payment...
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Managing accounts receivables one key to solid financials
Two financial pillars of every business are accounts receivable and accounts payable. Customers owe/pay you for products and services (accounts receivable), and you owe money/pay for business expenses...
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Managing accounts payable goes hand in hand with receivables
So, let’s say you’ve been working on tightening up your accounts receivable process. You’ve shortened the payment cycle for some of your clients. Your invoices now go out immediately after the goods...
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Associations/networking are lifelines to business owners
Various studies have looked at the pros and cons of starting/running a small business. As a business owner, you’re familiar with the joys of having a big idea, building the business from scratch, and...
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There are lots of good reasons for sharing a laugh at work
What are you laughing at? Isn’t working supposed to be serious? And for small business owners who can’t find enough hours in the day, where’s the funny in that, huh? Actually, experts say that we...
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Cause marketing done well is win-win for business and charity
Cause marketing can work in both tangible (generating business) and intangible (creating goodwill, giving back) ways. And although big companies have perfected the process of linking with a cause as...
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Creating the experiences your customers want and need
How do you know what your customers want and need in their experiences with your business? We all think we know but sometimes find later that our customers were thinking about entirely different...
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8 tried-and-true ways to improve your business’ cash flow
What business owner doesn’t have months – or years – of cutting it close to the bone? But time and again, you manage to get through it. How is it, you wonder, that we can have such cash flow gaps, with...
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Franchising pros and cons: Is it a good move for you?
If you’ve ever thought about being a franchisee, you know that there are pros and cons. If you decide to pursue it, ask yourself the questions inherent in both. Learn all you can about the parent...
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Managing expenses takes an analytical eye and a steady hand
Managing the expense side of your business takes a keen eye, good judgment and a balanced view. Controlling your costs is also an ongoing process, one that requires routine evaluation and decision...
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How to improve your chances for getting financing
Whether or not you’ve tried lately to get a small business loan from a bank, you probably know others who have. Not as easy as it may seem, especially when the future growth or sustainability of the...
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Want to boost revenue? 5 ways for business owners to do it
To small business owners, business success often feels dependent on serendipity and luck. Those can be factors, but experts say you can control more than you think. And relatively modest actions or...
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Wearing your HR hat: Tips and advice for small business owners
Big companies have teams of HR professionals, but as a small business owner, you wear your HR hat along with all the others. But are you doing the right things from an HR perspective? A strong...
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Small business storytelling: An absolute must for success
Getting and keeping your potential customers interested means telling them a great story. For businesses, storytelling doesn’t revolve just around what you say but also what you do. And you need to be...
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Business partnerships open up opportunities but need caution
Thinking about taking on a partner? Remember, small business owners consistently rank things like freedom, independence, flexibility and the ability to make and act on decisions higher than money....
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Building a customer-centric e-commerce experience
It’s gotten relatively easy for bricks-and-mortar businesses to evaluate and fine-tune their customer experiences. But with online commerce growing non-stop, retailers also need to be regularly...
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Big pluses in mobile payment technology for small businesses
Your customers are mobile—that’s not news. Smartphones, tablets and other devices have untethered them from their desktops and laptops. And mobile technology has opened up new ways to connect, browse...
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Avoid hiring mistakes: Don’t be led by emotions or gut instinct
If you’re a small business owner and you’ve been relying on gut instinct to hire, you may be having less-than-stellar results. Because people aren’t always who they seem, hiring the right candidates...
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