If you’re new to Twitter for business, or even a seasoned user who tweets only now and then, there are three areas of Twitter where you should seriously be considering deepening your Twitter involvement:
- Attracting more targeted Twitter followers
- Finding solid, relevant Twitter content
- Setting up and using Twitter advertising
Building targeted Twitter followers
You hear a lot about big numbers on Twitter, but they’re just that—numbers—unless your followers are targeted. What’s the point unless your followers actually care about what you’re tweeting, right? At sumall.com, contributor Kristi Hines blogs seven ways to build a targeted Twitter audience:
- Check your professional email to find people you know on Twitter. Use the “find friends” feature (Gmail. Yahoo, Hotmail and AOL) for people to add; chances are, you’re corresponding with lots of them every day already. You can also export contacts from other email programs.
- Add your Twitter profile to your email signature. Use a free service like WiseStamp, a browser extension, to create amazing email signatures that can link your social profiles with the icons. (A plain text link also works!)
- Add your Twitter profile to forums and communities. Make sure there’s a link to your profile. Also check for other participants’ links and follow them.
- Add your Twitter profile to guest blogging author bios. First you need to be guest blogging as part of your overall marketing strategy…
- Follow people with similar interests. Find these by using Twitter search, Followerwonk, Wefollow, Tweet Grader and TwitterCounter.
- Include the Twitter follow button on your website. This way, visitors to your site who are logged in to Twitter can instantly follow you. You’re capturing people who have interest but may not be ready to buy yet.
- Use the Twitter retweet button on your blog posts. When someone shares your post this way, Twitter automatically suggests they follow you, which should also lead to even more followers because the tweet has your @username.
Do these seven things, Hines says, and you should be seeing more engagement. But be sure you’re also measuring, too.
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