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Marketing automation? Pretty much any business can benefit!
With all you have to do as a small business owner, have you ever thought about automating your marketing programs? It’s a growing practice among small businesses and definitely worth considering. To...
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Engaged employees are great. But you really want excitement!
Let’s say you’re a small business owner who’s lucky or smart enough to have employees who are engaged. That’s pretty rare: Last year, results of Gallup polls in the Wall Street Journal and elsewhere...
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Are your business goals too high? Too low? Or just right?
When it comes to setting goals, especially those having to do with your sales and revenue for the year, experts say business owners often don’t set them at an appropriate level. Instead, we should be...
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Effective teams are based on mix of insights and ingredients
Leading your employees is a critical tool for business owners, one that for most requires lifelong learning and perfecting. It’s a big deal, for sure, but it’s really just part of the equation for...
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Twitter Tips Part I: How To Build a Targeted Follower Base
If you’re new to Twitter for business, or even a seasoned user who tweets only now and then, there are three areas of Twitter where you should seriously be considering deepening your Twitter...
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Twitter Tips Part II: Finding Good Content and Advertising
Finding relevant Twitter content So after last week’s post, now you’ve got some momentum going on Twitter. The next questions are, What are we going to tweet about all the time? Where are we going to...
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Do you really know what your customers want and expect?
We all think we know what our customers want and expect. Of course, they want quality products and services, an attractive environment and responsive service—an overall satisfying shopping experience....
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There are ways for business owners to improve financial IQ
What’s the single most-mentioned area where business owners themselves say they need more knowledge and more expertise? Financial savvy. And for most, it seems that no matter how much you know, there’s...
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Traditional vs. digital? Nope, try ‘tradigital’ marketing!
Remember the mad rush to digital media? Are you one of the millions who convinced themselves that consumers had abandoned anything that smacked of “traditional media” as sources of information in favor...
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March Madness and small business really do go together!
Basketball fan or not, you’ll soon see signs of March Madness everywhere. But as a business owner, you may be dreading it—the constant chatter, the office pool, the games of waste-basket hoops! Do we...
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NFIB ties in to small business with March Madness brackets
If you’re not familiar with the NFIB (the National Federation of Business), this month is a good time to learn about the myriad of ways the organization helps small businesses and their owners and...
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How to make better hiring decisions
Let’s face it. Recruiting, interviewing, hiring—it’s a long process that nets you a new employee in the end and hopefully, a good one. But given the investment in time and energy, are you getting the...
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Small business owners have some unique time management needs
From college students to grandmothers, everyone wrestles with managing their time; how can we get the most done in every 24-hour day? But small business owners, moving at the speed of light and wearing...
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You can fail your way to success! (No, this is not a typo)
Feeling bad over that presentation you gave that wasn’t up to snuff? Last month’s sales that were in the tank? That star employee who got away—and let you know all the reasons why on the way out the...
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Don’t be ‘penny wise and pound foolish’ to control expenses
All too often, business owners tend to look at a long list of expenses as “fixed,” with no room to maneuver. But the truth is that many of the costs we think as cast in stone really aren’t. To find...
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7 ways you can increase your chances of getting financing
Getting financing used to be a pretty straightforward process. Business owners went to their bank, produced large volumes of documentation on their business and personal finances and then waited, to...
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Small businesses can harness the power & energy of conflict
Mention conflict, and everybody’s got a story: A co-worker or boss, a family member, even the guy who cut you off in traffic. When groups of humans interact, there will be conflict. And while it can be...
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Are your marketing pillars intact?
Are you guilty of the “shoot and point” approach to doing business? Hurriedly implementing and then (maybe) trying to sharpen your aim after the fact? We’ve all been there. Too much to do, not enough...
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Multichannel: The next service frontier but with a ways to go
The term multichannel is everywhere. Luckily, it’s pretty much self-explanatory: More than one, or multiple, channels. But what’s interesting is how many ways multichannel describes business functions...
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Should your small business reach for (or race to!) the cloud?
Yet another formerly-out-out-reach-for-small-and-medium-business technology tool is not only accessible but mainstream today: Cloud computing. It’s now a $45 billion-plus industry, expected to grow at...
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